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During
the last decade, the people of Taiwan have emerged as among the
most environmentally aware and active in Asia. With the support
and example set by organizations such as the Society of Wilderness
- a remarkable nature conservation group counting thousands of grassroots
members and volunteers - and corporate philanthropists such as 7-Eleven,
they have managed to a make great deal of social and environmental
progress on their beautiful island. They are now reaching out overseas
to an animal that means a great deal to the Chinese culture: the
tiger. With the support of National Geographic Channel, and in collaboration
with The Tiger Foundation, 7-Eleven and SOW have launched an island-wide
education and awareness campaign to help preserve Asia's last wild
tigers: "Taiwan Save The Tiger". The response has been
extraordinary and may well turn out to be one of the most successful
tiger fundraisers ever conducted. Thousands of people across Taiwan
went to Taiwan's nearly three thousand 7-Eleven stores, reached
into their wallets and donated generously to help save wild tigers
from extinction.
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