Tiger Weekend was an integrated campaign comprising of quality reality entertainment programming, international fundraising efforts, on-air and web contests, advertisements as well as multimedia and press exposure. With wild tigers on the brink of extinction, urgent action is necessary.

By making a donation to The Tiger Foundation before December 31st, 2001, donors could win great prizes, including a luxurious Tiger Photo Safari to bandhavgarh Jungle Lodge at Bandhavgarh National Park in Madhya Pradesh, India. ("The Best place in the world to see wild tigers!").

Some of the key messages broadcast to millions of people around the world during this campaign were: "Wild Tigers Need Your Help - Act now and you can win too! Can you imagine a world without tigers? This is one of the best opportunities you have ever had to help save the tiger. Seize it!"