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Tiger
Weekend was an integrated campaign comprising of quality reality
entertainment programming, international fundraising efforts, on-air
and web contests, advertisements as well as multimedia and press
exposure. With wild tigers on the brink of extinction, urgent action
is necessary.
By making a donation to The Tiger Foundation before December
31st, 2001, donors could win great prizes, including a luxurious
Tiger Photo Safari to bandhavgarh Jungle Lodge at Bandhavgarh National
Park in Madhya Pradesh, India. ("The Best place in the world
to see wild tigers!").
Some of the key messages broadcast to millions of people
around the world during this campaign were: "Wild Tigers Need
Your Help - Act now and you can win too! Can you imagine a world
without tigers? This is one of the best opportunities you have ever
had to help save the tiger. Seize it!"
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