On October 18th, 2001, Chinese singing mega-celebrity Coco Lee launched the Tiger Weekend campaign in Taipei, Taiwan. This event, which was hosted by National Geographic Channel, 7-Eleven and the Society of Wilderness, was attended by dozens of reporters, photographers and cameramen. A radiant and playful Coco, who was born in the year of the tiger, conveyed her desire to see the people of Taiwan help save wild tigers and encouraged people to watch the Tiger Weekend special presentations on National Geographic Channel on December 22nd and December 29th 2001.

Learn about Coco Lee and listen to a clip from her Academy Award nominated song "A Love Before Time" by clicking on this icon.